Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Retail Marketing.

Description: In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one should actually experience a venue? And, if pleasant enough, can that aroma actually entice folks to stay longer, spend more money, and come back to a destination over and over again? According to the science of scent marketing, yes.


Date: Nov 30, 2019


Questions for discussion:

  • What is behind the idea of scent marketing?
  • Why does it work?
  • Suggest a way marketers could use this strategy in an online selling environment?