Description: In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one should actually experience a venue? And, if pleasant enough, can that aroma actually entice folks to stay longer, spend more money, and come back to a destination over and over again? According to the science of scent marketing, yes.
Date: Nov 30, 2019
Questions for discussion:
- What is behind the idea of scent marketing?
- Why does it work?
- Suggest a way marketers could use this strategy in an online selling environment?