Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding.

Description: Elon Musk yesterday unveiled his company’s new “Cybertruck,” an electric pickup that Tesla hopes will rival Ford’s best-selling F-150 line, Karen Zraick, Neal Boudette and Daniel Victor of the NYT write.


Date: Nov 22, 2019


Questions for discussion:

  • Do you think the Cybertruck will appeal to traditional truck buyers?
  • Who do you think would likely be the early adopters for this truck?
  • How can Tesla market the truck to the early adopters?