Description: Elon Musk yesterday unveiled his company’s new “Cybertruck,” an electric pickup that Tesla hopes will rival Ford’s best-selling F-150 line, Karen Zraick, Neal Boudette and Daniel Victor of the NYT write.
Date: Nov 22, 2019
Questions for discussion:
- Do you think the Cybertruck will appeal to traditional truck buyers?
- Who do you think would likely be the early adopters for this truck?
- How can Tesla market the truck to the early adopters?