Description: Gap between what Canadians pay for legal and illicit cannabis is widening: Statistics Canada Source: CBC.ca Date: Jan 24, 2020 Link: https://www.cbc.ca/news/business/cannabis-price-gap-illegal-legal-1.5438899 Questions for discussion: Explain the gap between legal and illegal prices? Why is it critical to reduce the gap for the industry to succeed? What marketing advice would you present to the… Read more »
Posts Categorized: Consumer/Buyer Behavior
A Majority of US Podcast Listeners Tune In Regularly
Description: The September 2019 survey found that nearly one-third of US podcast listeners tune in daily, and a similar figure listens weekly. But the study also found a difference in purchasing patterns between the two groups. Thirty percent of daily listeners ages 13 and older said they had purchased an item after hearing a sponsored… Read more »
Stocks: Bull or Bubble?
Description: Welcome to Episode #207 of the Zacks Market Edge Podcast. Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. This week, Tracey is joined by Kevin Cook, Zacks Senior Equity Strategist, for… Read more »
‘She found out she would be a civil servant in a tiara.’ How #Megxit will make Meghan and Harry rich beyond their wildest dreams
Description: With advice from friends like Oprah, the royal couple will likely follow the Obamas’ lucrative post-White House career model with philanthropy, book deals and Netflix Source: MarketWatch.com Date: Jan 11, 2020 Link: https://www.marketwatch.com/story/prince-harry-and-meghan-markle-plan-to-be-financially-independent-but-only-one-of-them-can-legitimately-claim-that-status-2020-01-08?mod=home-page Questions for discussion: What are the marketing possibilities available? How would you manage this opportunity? Would becoming Governor General of Canada,… Read more »
Don’t Know How to Reach Gen Z? Just Ask Beautycon.
Description: Welcome to Beautycon. For the uninitiated (or perhaps anyone over 35), Beautycon is a two-day festival that celebrates all things beauty and makeup — almost like a trade show turned carnival, where enthusiastic fans come to shop their favorite brands, get their hair done, take countless Instagram-worthy selfies, attend talks with Kim Kardashian and Laverne… Read more »
‘There’s nobody to talk to’: New Air Canada booking system leaves some travellers hanging
Description: Changing flights and redeeming reward points two issues customers are facing Source: CBC.ca Date: Dec 31, 2019 Link: https://www.cbc.ca/news/canada/edmonton/edmonton-air-canada-1.5411299 Questions for discussion: What are the marketing problems facing the firm? How should they deal with customer complaints?
The battery decade: How energy storage could revolutionize industries in the next 10 years
Description: What a difference a decade can make. In 2010, batteries powered our phones and computers. By the end of the decade, they are starting to power our cars and houses too. Source:CNBC.com – video report Date: Dec 30, 2019 Link: https://www.cnbc.com/2019/12/30/battery-developments-in-the-last-decade-created-a-seismic-shift-that-will-play-out-in-the-next-10-years.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How is battery technology disrupting industries and changing many of… Read more »
SPOS #703 – Brett Hurt On Entrepreneurship And Starting Up
Description: Here it is: Six Pixels of Separation – Episode #703 – Host: Mitch Joel. He’s an old friend and someone who has experienced a tremendous amount of success in the technology and startup world. While many know his name… most do not. Let’s change that. Brett Hurt is the CEO and co-founder of data.world (of which I am an advisor),… Read more »
The direct-to-consumer strategy is making a run at Amazon’s throne
Description: As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon’s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier. Source: CNBC.com – video report Date: Nov 29, 2019 Link: https://www.cnbc.com/2019/11/29/the-direct-to-consumer-strategy-is-making-a-run-at-amazons-throne.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What is happening as more… Read more »
Peloton’s viral ad captures a ‘116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman’
Description: It’s the classic feel-good Christmas tale. A husband wants his wife to lose a little around the middle, so he gives her some exercise equipment. She’s thrilled but also scared. She captures her journey of apparent self-discovery on social media for a year, so that the happy couple can celebrate the following Christmas by… Read more »
Applied Marketing, 2e
Canadian Edition
