Description: SMITHS FALLS, ONT. — Innocuously tucked inside Canopy Growth Corp.’s cavernous, custom-built bottling facility is a series of four vats which may be the most important pieces of equipment the pot giant owns. Source: BNNBloomberg.com – video report Date: Oct 30, 2019 Link: https://www.bnnbloomberg.ca/built-for-success-canopy-s-big-bet-on-pot-drinks-looms-ahead-of-launch-1.1340171 Questions for discussion: Summarize the key strategic decisions being made by… Read more »
Posts Categorized: Consumer/Buyer Behavior
Facebook sued for age, gender bias in financial services ads
Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans. Source: Yahoo.Finance.com Date: Oct 31, 2019 Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1 Questions for discussion: What is the basis for the… Read more »
Is the TikTok Craze Sustainable?
Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more. Source: eMarketer.com – podcast Date: Oct 24, 2019 Link: https://www.emarketer.com/content/podcast-is-the-tiktok-craze-sustainable Questions… Read more »
SPOS #693 – Avinash Kaushik On The State of Analytics
Description: He’s back! Google‘s Digital Marketing Evangelist, bestselling author (Web Analytics – An Hour A Day and Web Analytics 2.0), powerful writer (Occam’s Razor), friend and business big brain, Avinash Kaushik. His articles may as well be business books, and his insights into what should really count today for business leaders is refreshing. He’s got an attitude, he is… Read more »
How a VC Wants to Be Pitched
Description: Accel partner Andrew Braccia breaks down the basics of selling your idea to venture capitalists Source: Entrepreneur.com Date: Oct 23, 2019 Link: https://www.entrepreneur.com/article/341165?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the key items of advice presented in this report. What else would you suggest to those presenting to venture capitalists?
Facebook News launches with hand-picked stories from major publishers
Description: Facebook announced on Friday the launch of Facebook News, a new section of the social network that will show users a personalized selection of news stories. Source: CNBC.com Date: Oct 25, 2019 Link: https://www.cnbc.com/2019/10/25/facebook-news-new-product-will-pay-publishers-highlight-news-stories.html Questions for discussion: How will this revenue sharing plan work? Do you think it will boost subscriptions? How should this feature… Read more »
Shonda Rhimes, Star TV Producer, Signs a Podcast Deal
Description: Shonda Rhimes, the prolific television producer whose body of work includes the durable ABC drama “Grey’s Anatomy,” moved into the streaming world in 2017 when she signed a nine-figure deal to create shows for Netflix. Now, she is taking her talent for storytelling to the audio realm as the executive producer of new podcasts to be… Read more »
Does Renting Clothes Make Sense?
Description: eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video… Read more »
SPOS #692 – Alexa, Tell Me More About Smart Audio With James Vlahos
Description: In case you have not noticed, I could not be more bullish on the power of Smart Audio. From smart speakers and Alexa to Google’s voice assistant technology, chatbots and artificial intelligence. This space has been looked at analyzed in the book, Talk To Me – How voice computing will transform the way we live, work and think by James Vlahos. James… Read more »
High-performance? CBD-infused drinks for athletes coming as pot edibles are legalized
Description: 2nd phase of cannabis legalization creates wave of potential business opportunities Source: CBC.ca Date: Oct 17, 2019 Link: https://www.cbc.ca/news/business/cbd-drink-athletes-edibles-legalized-1.5322684 Questions for discussion: Summarize the marketing thinking, as reported in this article. What would you advise the firm? What possible problems do you see on the horizon?
Applied Marketing, 2e
Canadian Edition
