Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: If you asked me who is one of the smartest people in the world on the topic of disruption, innovation and technology, it would be Charlene Li. For the past two decades, Charlene has been helping people see the future. She’s the bestselling author of six books, including her newest, The Disruption Mindset – Why Some Businesses Transform While Others Fail. With that, many first heard of her when she co-authored the massive book, Groundswell and followed it up with Open Leadership. Charlene founded Altimeter Group, a disruptive industry analyst firm that was acquired by Prophet in 2015. She continues working at Prophet as a Senior Fellow. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group. Let’s discuss disruption. Enjoy the conversation…

Source: – podcast

Date: Nov 24, 2019


Questions for discussion:

  • What does Charlene Li have to say about disruption and how managers need to think about change?
  • What are your thoughts on her ideas and the subject of disruption?