Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Brands including Lego and Pepsi have taken to Twitter to mock Tesla’s Cybertruck — the ‘bulletproof’ electric pickup truck whose windows were smashed by a metal ball at its launch last week.

Source: – video report

Date: Nov 29, 2019


Questions for discussion:

  • Is this publicity “positive” in any way for Tesla?
  • How could Tesla capitalize on the publicity and mocking effort through a counter marketing effort?