Description: Brands including Lego and Pepsi have taken to Twitter to mock Tesla’s Cybertruck — the ‘bulletproof’ electric pickup truck whose windows were smashed by a metal ball at its launch last week.
Source: CNBC.com – video report
Date: Nov 29, 2019
Questions for discussion:
- Is this publicity “positive” in any way for Tesla?
- How could Tesla capitalize on the publicity and mocking effort through a counter marketing effort?