Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics.

Description: eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first week and Facebook’s new peer-to-peer service Facebook Pay.

Source: – podcast

Date: Nov 19, 2019


Questions for discussion:

  • How has tv ad spending changed?
  • Why will it never be the same, according to the report?
  • What should players in this industry do, as a result of these changes?
  • How should investors respond?