Description: Climate change activists are always saying that we need to listen to scientists — perhaps it’s time they paid attention, too Source: Driving.ca Date: Nov 08, 2019 Link: https://driving.ca/features/feature-story/motor-mouth-the-hypocrisy-of-armchair-environmentalism Questions for discussion: What does the article say about how society should be responding to the “climate change” controversy? How would you go about marketing the… Read more »
Posts Categorized: Consumer/Buyer Behavior
Former Amazon executive on the 5-star success lesson he learned from online giant’s customer ratings
Description: Dan Lewis, CEO of trucking logistics start-up Convoy, spent many years at Amazon before founding his own company. Among the biggest projects he worked on as Amazon’s general manager of new shopping experiences was helping to build an online ratings and reviews model. It was a big problem from the online retail giant in… Read more »
Understanding the Concept of ‘Niching Down’ for Budding Entrepreneurs
Description: The niche is comfortable, but it can become an enemy to an entrepreneur’s ambitions. Source: Entrepreneur.com Date: Nov 11, 2019 Link: https://www.entrepreneur.com/article/339399?utm_source=newsletter&utm_medium=email Questions for discussion: What are the advantages and disadvantages to remaining a niche business, according to the article? How can niche businesses develop and grow into a broader marketplace? What are your… Read more »
Fender’s CEO learned this key lesson in product development from Steve Jobs
Description: LISBON, Portugal — Before Andy Mooney took the reins at guitar maker Fender, he was an executive at two other companies — Nike and Disney. And it was during his time at Disney that he met iconic entrepreneur Steve Jobs. Source: CNBC.com Date: Nov 08, 2019 Link: https://www.cnbc.com/2019/11/08/fenders-ceo-learned-this-product-lesson-from-steve-jobs.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the article say about brand… Read more »
The Unconventional Methods Liquor Makers Are Taking to Be More Sustainable
Description: What helps Air Co. stand out is the marketing. This vodka is “Made From Air, Water & Sun.” And it is proclaimed to be the world’s “most sustainable vodka” ever. Source: Fortune.com Date: Nov 07, 2019 Link: https://fortune.com/2019/11/07/sustainable-spirits/ Questions for discussion: How is this brand different from the competition? Do you think there is… Read more »
Podcast: How Marketing Stacks Up at Getty Images
Description: Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack. Source: eMarketer.com – podcast Date: Nov 06, 2019 Link: https://www.emarketer.com/content/how-marketing-stacks-up-at-getty-images Questions for discussion: Summarize the key suggestions to marketers? How does Getty… Read more »
Canopy Growth announces joint venture with Drake
Description: Drake now majority owner of More Life Growth, which plans to sell cannabis and related products Source: CBC.ca – video report Date: Nov 07, 2019 Link: https://www.cbc.ca/news/business/canopy-growth-drake-more-life-1.5351195 Questions for discussion: What is the benefit to partnering with a public personality like Drake? Are there risks to this approach to branding?
How Chipotle returned to the top after disastrous food-safety scares
How Chipotle returned to the top after disastrous food-safety scares Description: How Chipotle returned to the top after disastrous food-safety scares Source: CNBC.com – video report Date: Nov 06, 2019 Link: https://www.cnbc.com/video/2019/11/05/ceo-brian-niccol-turns-chipotle-mexican-grill-around-after-food-safety-scares.html Questions for discussion: How is Taco Bell managed differently from Chipotle? How would you increase business at Chipotle? Do you think Chipotle is… Read more »
Sky Media’s Graeme Hutcheson on the UK’s Changing Video Consumption Habits
Description: The way people watch video content is changing worldwide. We forecast that 45.6 million people in the UK will watch digital video this year, representing 68.3% of the population. It’s leading many traditional service providers to substantially alter their propositions, including the UK’s pay TV behemoth Sky. Source: eMarketer.com Date: Oct 31, 2019 Link:… Read more »
Apple TV+ Hits Friday. Its Series (Mostly) Miss
Description: Netflix turned Hollywood on its head six years ago, or so the narrative goes. As it shifted from mail-order DVD company to streaming-service behemoth, its series brought movie stars to television at a time when such a transition was far more attention-getting than it is today. Moreover, they did so while at least emulating… Read more »
Applied Marketing, 2e
Canadian Edition
