Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Pricing, Supply Chain.

Description: Money makes the world go around, but not the way it used to. Slow, costly, cumbersome and based on outdated technology and economic thinking, today’s global currency system is a drag on the worldwide economy. An innovative plan to reshape the world of currencies and payments should be welcomed with open arms.


Date: Nov 29, 2019


Questions for discussion:

  • How would a global currency such as Libra, change marketing of products?
  • Why is there resistance to developing such a currency?
  • Do you ythink one will eventually emerge from Facebook?