Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Product Brands and Branding, Retail Marketing.

Description: If you’ve ever eaten a hamburger at a fast-food restaurant, White Castle deserves at least some of the credit. The Columbus, Ohio-based chain is famous for its cheap, small burgers. It’s also widely regarded as the first fast-food hamburger chain in the United States.

Source: – video report

Date: Nov 19, 2019


Questions for discussion:

  • Summarize the history of the firm.
  • How is the White Castle brand unique?
  • Why isn’t White Castle a fast-food giant?
  • Prepare a sketch of a future plan for White Castle?