Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Pricing, Supply Chain.

Description: If there’s any nation where it seems fortunes could be made by getting in early on digital payments, it’s India. The population of 1.4 billion is still wedded to cash, which accounts for about 70% of transactions by value. But the government is trying to get more people into the formal financial system.


Date: Nov 29, 2019


Questions for discussion:

  • Summarize the highlights in the report related to the race to market a digital currency.
  • Why is a digital currency so important to marketers?
  • How do you think this race will play out?