Description: Young girls explain to TODAY’s Savannah Sellers what it means to be a VSCO girl, a new trend in girls’ fashion and social media. It comes with catchphrases like, “and I oop,” plus a uniform of baggy T-shirts, Birkenstocks, scrunchies, seashell chokers and more. Source: NBC.com – video report Date: Oct 11, 2019 Link:… Read more »
Posts Categorized: Consumer/Buyer Behavior
Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Description: Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think. Source: eMarketer.com Date: Oct 08, 2019… Read more »
Feeling burned: The first year of legal cannabis has been a complete disaster for investors
Description: The legalization of cannabis in Canada was supposed to be a catalyst — the most powerful one yet, investors and analysts alike thought — that would launch companies in the young but potent industry to new heights. Instead, nearly one year later, it has been a nightmare. Source: FinancialPost.com – video report Date: Oct… Read more »
BMW’s Mini is fighting to stay alive in SUV-obsessed America
Description: Premium small car maker Mini acknowledges these are tough times for tiny cars in America. But as Fiat Chrysler and others retreat, Mini sees opportunity to steal customers in the small-car market. Source: CNBC.com – video report Date: Oct 04, 2019 Link: https://www.cnbc.com/2019/10/03/bmws-mini-is-fighting-to-stay-alive-in-suv-obsessed-america.html Questions for discussion: Why are small cars having trouble in the U.S. marketplace?… Read more »
Market Wrap: Netflix Needs to Cut Prices, Analyst Says
Description: Netflix should lower its price to $6 per month, according to a Needham note. Source: TheStreet.com – video report Date: Oct 03, 2019 Link: https://www.thestreet.com/video/market-wrap-netflix-needs-to-cut-prices-analyst-says-15114580 Questions for discussion: Do you agree with the recommendation to Netflix to cut prices and bring in advertising? What would you advise the firm?
Canopy inks BioSteel deal to enter CBD sports drinks market
Description: Canopy Growth Corp. is acquiring a majority stake in BioSteel Sports Nutrition Inc., as the pot giant aims to quench the thirst of prospective consumers with a line of cannabis-infused sports drinks. Source: BNNBloomberg.com – video report Date: Oct 04, 2019 Link: https://www.bnnbloomberg.ca/canopy-inks-biosteel-deal-to-enter-cbd-sports-drinks-market-1.1324922 Questions for discussion: Does this acquisition make sense for brand building… Read more »
As Silicon Valley faces a tech reckoning, biologists point to the next big opportunity
Description: At one of the world’s largest synthetic biology conferences this week, a food truck handed out papaya and yogurt samples to hundreds of attendees. The papaya wasn’t any ordinary papaya: It was a genetically engineered fruit that Dr. Dennis Gonsalves designed to be naturally resistant to the ringworm virus. Because of his invention, pesticide use dropped… Read more »
Inside the intense world of Birkin bag collectors, who pay up to $500,000 for one bag
Description: Would you pay $500,000 … for a bag? In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at… Read more »
Pop-Up Stores Earn a Permanent Place in Retail Strategy
Description: They’re becoming more collaborative and are gaining in popularity with bigger stores and brands. Source: Bloomberg.com Date: Sep 27, 2019 Link: https://www.bloomberg.com/news/articles/2019-09-27/pop-up-stores-are-the-next-big-retail-strategy?srnd=businessweek-v2 Questions for discussion: Why are pop-up stores growing in popularity? How are marketers using them, strategically speaking? What advice would suggest to marketers to increase activity even further?
The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company
Description: eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more. Source: eMarketer.com – podcast Date: Sep 25, 2019 Link: https://www.emarketer.com/content/podcast-the-weekly-listen-airbnb-ipo-and-facebook-acquires-mind-reading-wristband-company?ecid=NL1001 Questions for discussion: What are the highlights… Read more »
Applied Marketing, 2e
Canadian Edition
