Posted by & filed under Consumer/Buyer Behavior, Marketing Research, Product Brands and Branding, Retail Marketing.

Description: The other day I went into Costco to buy some toilet paper. It came as a small shock when I couldn’t find a single roll.


Date: Mar 11, 2020


Questions for discussion:

  • What does the report say about human behavior and consumer products?
  • How should business people deal with this understanding?