Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers’ role in the purchase process.

Source: – podcast

Date: Feb 25, 2020


Questions for discussion:

  • What does the report say about influencers?
  • What are the key take-aways from this report or marketers?