Should Robots Have a Face?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: As automation comes to retail industries, companies are giving machines more humanlike features in order to make them liked, not feared.

Source: NYTimes.com

Date: Feb 26, 2020

Link: https://www.nytimes.com/2020/02/26/business/robots-retail-jobs.html

Questions for discussion:

  • How is automation changing retail environments and the customer experience?
  • What do you think retailers should do to facilitate the intrusion of robots in the retail environment?
  • Do you think robots will adversely affect customer behavior?