Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: As automation comes to retail industries, companies are giving machines more humanlike features in order to make them liked, not feared.


Date: Feb 26, 2020


Questions for discussion:

  • How is automation changing retail environments and the customer experience?
  • What do you think retailers should do to facilitate the intrusion of robots in the retail environment?
  • Do you think robots will adversely affect customer behavior?