Description: If you’ve ever eaten a hamburger at a fast-food restaurant, White Castle deserves at least some of the credit. The Columbus, Ohio-based chain is famous for its cheap, small burgers. It’s also widely regarded as the first fast-food hamburger chain in the United States. Source: CNBC.com – video report Date: Nov 19, 2019 Link:… Read more »
Posts By: Brahm Canzer
Will Anyone Buy Elon Musk’s New Pickup?
Description: Elon Musk yesterday unveiled his company’s new “Cybertruck,” an electric pickup that Tesla hopes will rival Ford’s best-selling F-150 line, Karen Zraick, Neal Boudette and Daniel Victor of the NYT write. Source: NYTimes.com Date: Nov 22, 2019 Link: https://www.nytimes.com/2019/11/22/business/dealbook/tesla-pickup-elon-musk.html Questions for discussion: Do you think the Cybertruck will appeal to traditional truck buyers? Who do you… Read more »
Inside Home Depot’s efforts to stop a growing theft problem at its stores
Description: Imagine loading up a cart full of merchandise at a store, and just walking out the door in broad daylight as store employees watch you do it. Source: CNBC.com – video report Date: Nov 22, 2019 Link: https://www.cnbc.com/2019/11/22/inside-home-depots-efforts-to-stop-a-growing-theft-problem.html Questions for discussion: What are the theft-related problems facing retailers like Home Depot? How does this… Read more »
Motor Mouth: The hypocrisy of armchair environmentalism
Description: Climate change activists are always saying that we need to listen to scientists — perhaps it’s time they paid attention, too Source: Driving.ca Date: Nov 08, 2019 Link: https://driving.ca/features/feature-story/motor-mouth-the-hypocrisy-of-armchair-environmentalism Questions for discussion: What does the article say about how society should be responding to the “climate change” controversy? How would you go about marketing the… Read more »
Bell is developing wearable technology it claims is better than Apple Watch or Fitbit
Description: The technology measures its wearer’s heart rate, temperature, speed and location, among other variables. The telecommunications giant is looking at rolling out a version for use by the general population, as well as features for diabetics and the elderly, and some that could be used to monitor parolees and prisoners. Source: TheLogic.com Date: Nov… Read more »
Former Amazon executive on the 5-star success lesson he learned from online giant’s customer ratings
Description: Dan Lewis, CEO of trucking logistics start-up Convoy, spent many years at Amazon before founding his own company. Among the biggest projects he worked on as Amazon’s general manager of new shopping experiences was helping to build an online ratings and reviews model. It was a big problem from the online retail giant in… Read more »
Understanding the Concept of ‘Niching Down’ for Budding Entrepreneurs
Description: The niche is comfortable, but it can become an enemy to an entrepreneur’s ambitions. Source: Entrepreneur.com Date: Nov 11, 2019 Link: https://www.entrepreneur.com/article/339399?utm_source=newsletter&utm_medium=email Questions for discussion: What are the advantages and disadvantages to remaining a niche business, according to the article? How can niche businesses develop and grow into a broader marketplace? What are your… Read more »
Amazon Approaches $10 Billion in US Net Digital Ad Revenues This Year
Description: Amazon will earn almost $10 billion in US net digital ad revenues this year, we estimate. That’s an increase of more than 33% over 2018. Source: eMarketer.com Date: Nov 04, 2019 Link: https://www.emarketer.com/content/amazon-approaches-10-billion-in-us-net-digital-ad-revenues-this-year?ecid=NL1009 Questions for discussion: Why is search-based advertising growing in popularity? Summarize the key reasons for Amazon’s growth in digital ad revenue.
Fender’s CEO learned this key lesson in product development from Steve Jobs
Description: LISBON, Portugal — Before Andy Mooney took the reins at guitar maker Fender, he was an executive at two other companies — Nike and Disney. And it was during his time at Disney that he met iconic entrepreneur Steve Jobs. Source: CNBC.com Date: Nov 08, 2019 Link: https://www.cnbc.com/2019/11/08/fenders-ceo-learned-this-product-lesson-from-steve-jobs.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does the article say about brand… Read more »
Big sendoff for Don Cherry best end to story that’s dividing our country: Tony Chapman
Description: Marketing expert on the fallout from the hockey icon’s firing and SportsNet’s options moving forward Source: FinancialPost.com – video report Date: Nov 13, 2019 Link: https://business.financialpost.com/news/retail-marketing/big-sendoff-for-don-cherry-best-end-to-story-thats-dividing-our-country-tony-chapman?video_autoplay=true Questions for discussion: Do you agree with Tony Chapman’s assessment and recommendations for mitigating the damage done to the sport and the brands involved? What would you advise?
Applied Marketing, 2e
Canadian Edition
