Posted by & filed under Global Marketing, Innovation, Supply Chain.

Description: The technology measures its wearer’s heart rate, temperature, speed and location, among other variables. The telecommunications giant is looking at rolling out a version for use by the general population, as well as features for diabetics and the elderly, and some that could be used to monitor parolees and prisoners.


Date: Nov 18, 2019


Questions for discussion:

  • How is this technology different from the competition?
  • How can the technology be marketed through strategic alliances and partnerships?