Description: The technology measures its wearer’s heart rate, temperature, speed and location, among other variables. The telecommunications giant is looking at rolling out a version for use by the general population, as well as features for diabetics and the elderly, and some that could be used to monitor parolees and prisoners.

Source: TheLogic.com

Date: Nov 18, 2019

Link: https://thelogic.co/news/exclusive/bell-is-developing-wearable-technology-it-claims-is-better-than-apple-watch-or-fitbit/?utm_source=Post_Media&utm_medium=Article_Widget&utm_campaign=Evergreen&utm_term=Bell+is+developing+wearable+technology+it+claims+is+better+than+Apple+Watch+or+Fitbit&utm_content=widget

Questions for discussion:

• How is this technology different from the competition?
• How can the technology be marketed through strategic alliances and partnerships?