Description: Shonda Rhimes, the prolific television producer whose body of work includes the durable ABC drama “Grey’s Anatomy,” moved into the streaming world in 2017 when she signed a nine-figure deal to create shows for Netflix. Now, she is taking her talent for storytelling to the audio realm as the executive producer of new podcasts to be… Read more »
Posts By: Brahm Canzer
Does Renting Clothes Make Sense?
Description: eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video… Read more »
SPOS #692 – Alexa, Tell Me More About Smart Audio With James Vlahos
Description: In case you have not noticed, I could not be more bullish on the power of Smart Audio. From smart speakers and Alexa to Google’s voice assistant technology, chatbots and artificial intelligence. This space has been looked at analyzed in the book, Talk To Me – How voice computing will transform the way we live, work and think by James Vlahos. James… Read more »
High-performance? CBD-infused drinks for athletes coming as pot edibles are legalized
Description: 2nd phase of cannabis legalization creates wave of potential business opportunities Source: CBC.ca Date: Oct 17, 2019 Link: https://www.cbc.ca/news/business/cbd-drink-athletes-edibles-legalized-1.5322684 Questions for discussion: Summarize the marketing thinking, as reported in this article. What would you advise the firm? What possible problems do you see on the horizon?
The world economy’s strange new rules
Description: How economies work has changed radically. So must economic policy Source: Economist.com Date: Oct 10, 2019 Link: https://www.economist.com/leaders/2019/10/10/the-world-economys-strange-new-rules Questions for discussion: Summarize the highlights discussed in this article. How do you think the restructuring process will play out?
What is a VSCO girl? Learn about the trend dominating teen fashion
Description: Young girls explain to TODAY’s Savannah Sellers what it means to be a VSCO girl, a new trend in girls’ fashion and social media. It comes with catchphrases like, “and I oop,” plus a uniform of baggy T-shirts, Birkenstocks, scrunchies, seashell chokers and more. Source: NBC.com – video report Date: Oct 11, 2019 Link:… Read more »
Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Description: Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we look at connected TV’s limitations and what leaders in the industry think. Source: eMarketer.com Date: Oct 08, 2019… Read more »
Nearly all of the NBA’s Chinese partners have cut ties with the league
Description: Out of the 25 official partners listed on the NBA China website, 13 are Chinese businesses. So far, 11 of those companies have distanced themselves from the league amid escalating tensions between China and the NBA. Source: CNBC.com – video report Date: Oct 08, 2019 Link: https://www.cnbc.com/2019/10/09/nearly-all-of-the-nbas-chinese-partners-have-cut-ties-with-the-league.html Questions for discussion: What happened? What is… Read more »
Feeling burned: The first year of legal cannabis has been a complete disaster for investors
Description: The legalization of cannabis in Canada was supposed to be a catalyst — the most powerful one yet, investors and analysts alike thought — that would launch companies in the young but potent industry to new heights. Instead, nearly one year later, it has been a nightmare. Source: FinancialPost.com – video report Date: Oct… Read more »
Budweiser wants to take on China, the world’s largest beer market where local brews rule
Description: The world’s largest brewer is making a big push for China and other parts of Asia — but it could prove challenging for Anheuser-Busch InBev to topple local beers that have long dominated their home markets. Source: CNBC.com Date: Oct 06, 2019 Link: https://www.cnbc.com/2019/10/07/budweiser-seeks-growth-in-china-vietnam-india-south-korea-beer-markets.html Questions for discussion: Why does this strategy make sense for the company?… Read more »
Applied Marketing, 2e
Canadian Edition
