Description: Despite growing smartphone dependence, most Americans still aren’t using the devices to pay for things. In other countries, it’s a different story. Source: CNBC.com Date: Aug 29, 2019 Link: https://www.cnbc.com/2019/08/29/why-mobile-payments-have-barely-caught-on-in-the-us.html Questions for discussion: Why has adoption of mobile payment technology lagged in the U.S. and exploded in some other countries? How can firms, like… Read more »
Posts By: Brahm Canzer
What Does Your Brain on Influencer Marketing Look Like?
Description: Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers. Source: eMarketer.com Date: Aug 28, 2019 Link: https://www.emarketer.com/content/your-brain-on-influencers-neuroscience-study-explains-the-effects-of-influencer-marketing?ecid=NL1001… Read more »
Inside Amazon and Shopify’s race to master time and space in e-commerce
Description: Shopify and Amazon are more strategic partners than competitors, with Shopify needing Amazon the same way Harry Potter needs Voldemort Source: FinancialPost.com Date: Aug 29, 2019 Link: https://business.financialpost.com/technology/inside-amazon-and-shopifys-race-to-master-time-and-space Questions for discussion: Summarize what the report says about the importance of fulfillment versus order-taking? What is the strategic relationship between these firms? Is this a… Read more »
15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes
Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache. Source: NYTimes.com Date: Aug 29, 2019 Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html Questions for discussion: What does the report say what happened? Was this a “problem”? Do you think it was planned? What should the firm do about the… Read more »
SPOS #685 – Roger Dooley On The Power of Friction
Description: Here it is: Six Pixels of Separation – Episode #685 – Host: Mitch Joel. Simply put: Roger Dooley is a really nice human being. His latest book is Friction – The Untapped Force That Can Be Your Most Powerful Advantage. Prior to that he authored, Brainfluence – 100 Ways to Persuade and Convince Consumers with Neuromarketing and The Persuasion Slide. He writes… Read more »
Chicken sandwich wars: Popeyes and Chick-fil-A feud on Twitter in bid to boost sales
Description: Popeyes, which is owned by Restaurant Brands International, brought a chicken sandwich to its national menu for the first time last week. With pickles and a buttered bun, it looks a lot like a Chick-fil-A sandwich. Source: CNBC.com Date: Aug 22, 2019 Link: https://www.cnbc.com/2019/08/22/chicken-sandwich-wars-popeyes-and-chick-fil-a-feud-on-twitter-in-bid-to-boost-sales.html Questions for discussion: Do you think communication effort using social media can influence… Read more »
Apple, Disney and other media giants are ready for battle against Netflix…
Description: Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC’s parent company, NBCUniversal. It’s been dubbed the streaming wars. In 2017, 61% of adults 18 to 29 said they primarily watch TV through a streaming service, compared to just… Read more »
Battle of the Bubbles
Description: The early darling of fizzy water is losing ground to big soda, and shareholders are questioning its management. Source: Bloomberg.com Date: Aug 22, 2019 Link: https://www.bloomberg.com/features/2019-lacroix-sparkling-water-wars/?srnd=businessweek-v2 Questions for discussion: Summarize the reasons for growth in this sector in terms of changing consumer behaviors. Explain the positioning of the brands mentioned in this report.
How to Cultivate a Cohesive Brand Through Micromessaging
Description: An Interview with Dave Grzelak of The Shipyard.. Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there’s a growing need to justify investments based on results. Source: eMarketer.com Date: Aug 21, 2019 Link: https://www.emarketer.com/content/how-to-cultivate-a-cohesive-brand-through-micromessaging Questions for discussion: What does Dave Grzelak say to marketers? Do you… Read more »
The Real Reason Sales and Marketing Teams Use AI
Description: How artificial intelligence can make your team more human. Source: Entrepreneur.com Date: Aug 23, 2019 Link: https://www.entrepreneur.com/article/337870 Questions for discussion: Summarize the highlights presented in this article. Do you think people are becoming more receptive to data collection and machine driven communications?
Applied Marketing, 2e
Canadian Edition
