Amazon Approaches $10 Billion in US Net Digital Ad Revenues This Year

Posted by & filed under Integrated Marketing Communications (IMC), Metrics/Analytics.

Description: Amazon will earn almost $10 billion in US net digital ad revenues this year, we estimate. That’s an increase of more than 33% over 2018.

Source: eMarketer.com

Date: Nov 04, 2019

Link: https://www.emarketer.com/content/amazon-approaches-10-billion-in-us-net-digital-ad-revenues-this-year?ecid=NL1009

Questions for discussion:

  • Why is search-based advertising growing in popularity?
  • Summarize the key reasons for Amazon’s growth in digital ad revenue.