Posted by & filed under Integrated Marketing Communications (IMC), Metrics/Analytics.

Description: Amazon will earn almost $10 billion in US net digital ad revenues this year, we estimate. That’s an increase of more than 33% over 2018.


Date: Nov 04, 2019


Questions for discussion:

  • Why is search-based advertising growing in popularity?
  • Summarize the key reasons for Amazon’s growth in digital ad revenue.