Stocks: Bull or Bubble?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Welcome to Episode #207 of the Zacks Market Edge Podcast. Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. This week, Tracey is joined by Kevin Cook, Zacks Senior Equity Strategist, for… Read more »

‘She found out she would be a civil servant in a tiara.’ How #Megxit will make Meghan and Harry rich beyond their wildest dreams

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Marketing Research, Product Brands and Branding.

Description: With advice from friends like Oprah, the royal couple will likely follow the Obamas’ lucrative post-White House career model with philanthropy, book deals and Netflix Source: MarketWatch.com Date: Jan 11, 2020 Link: https://www.marketwatch.com/story/prince-harry-and-meghan-markle-plan-to-be-financially-independent-but-only-one-of-them-can-legitimately-claim-that-status-2020-01-08?mod=home-page Questions for discussion: What are the marketing possibilities available? How would you manage this opportunity? Would becoming Governor General of Canada,… Read more »

‘Damning’ Boeing messages reveal efforts to manipulate regulators of 737 Max

Posted by & filed under Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: Boeing employees boasted about bullying regulators to approve the now-grounded 737 Max without requiring pilots to undergo simulator training while others raised safety concerns and complained about lax standards, according to a trove of internal documents the company released on Thursday. Source: CNBC.com – video report Date: Jan 10, 2020 Link: https://www.cnbc.com/2020/01/09/boeing-releases-communications-on-737-max-simulators-it-calls-completely-unacceptable.html Questions for discussion:… Read more »

A revival is under way in the chip business

Posted by & filed under Innovation, Product Brands and Branding, Supply Chain.

Description: The high-tech industry is as cyclical as any commodity Source: Economist.com Date: Jan 11, 2020 Link: https://www.economist.com/business/2020/01/11/a-revival-is-under-way-in-the-chip-business?cid1=cust/ednew/n/bl/n/2020/01/9n/owned/n/n/nwl/n/n/NA/375381/n Questions for discussion: Summarize the key points made about the industry in the report. What does the report suggest about the near future for the industry?

Instagram User Growth in the US Will Drop to Single Digits For the First Time

Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Metrics/Analytics, Product Brands and Branding.

Description: In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected. Source: eMarketer.com Date: Jan… Read more »

Tesla tops Wall Street estimates with a record 112,000 vehicle deliveries in fourth quarter

Posted by & filed under Global Marketing, Innovation, Product Brands and Branding.

Description: Tesla delivered a record 112,000 vehicles globally during the fourth quarter, significantly topping Wall Street estimates and achieving CEO Elon Musk’s year-end sales goal. Source: CNBC.com – video report Date: Jan 03, 2020 Link: https://www.cnbc.com/2020/01/03/tesla-tsla-4q-2019-production-and-delivery-numbers.html Questions for discussion: Why is Tesla’s sales level so significant an indicator? How well do you think the Model 3… Read more »

Don’t Know How to Reach Gen Z? Just Ask Beautycon.

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Welcome to Beautycon. For the uninitiated (or perhaps anyone over 35), Beautycon is a two-day festival that celebrates all things beauty and makeup — almost like a trade show turned carnival, where enthusiastic fans come to shop their favorite brands, get their hair done, take countless Instagram-worthy selfies, attend talks with Kim Kardashian and Laverne… Read more »

‘There’s nobody to talk to’: New Air Canada booking system leaves some travellers hanging

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Metrics/Analytics, Relationship Marketing, Services Marketing.

Description: Changing flights and redeeming reward points two issues customers are facing Source: CBC.ca Date: Dec 31, 2019 Link: https://www.cbc.ca/news/canada/edmonton/edmonton-air-canada-1.5411299 Questions for discussion: What are the marketing problems facing the firm? How should they deal with customer complaints?

The battery decade: How energy storage could revolutionize industries in the next 10 years

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Marketing Strategy.

Description: What a difference a decade can make. In 2010, batteries powered our phones and computers. By the end of the decade, they are starting to power our cars and houses too. Source:CNBC.com – video report Date: Dec 30, 2019 Link: https://www.cnbc.com/2019/12/30/battery-developments-in-the-last-decade-created-a-seismic-shift-that-will-play-out-in-the-next-10-years.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How is battery technology disrupting industries and changing many of… Read more »

SPOS #703 – Brett Hurt On Entrepreneurship And Starting Up

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Marketing Research, Relationship Marketing, Supply Chain.

Description: Here it is: Six Pixels of Separation – Episode #703 – Host: Mitch Joel. He’s an old friend and someone who has experienced a tremendous amount of success in the technology and startup world. While many know his name… most do not. Let’s change that. Brett Hurt is the CEO and co-founder of data.world (of which I am an advisor),… Read more »