Description: The future of the auto industry isn’t horsepower or style when it comes to autonomous vehicles and ride-hailing services. It’s a box. Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/2020/01/23/debut-of-gms-cruise-origin-shows-the-future-of-ride-hailing-autonomous-vehicles-is-a-box.html Questions for discussion: Summarize the projected future for this industry, as described in the report. Create a more detailed business plan… Read more »
Posts By: Brahm Canzer
How companies like Google and IBM plan to profit from quantum computing
Description: How companies like Google and IBM plan to profit from quantum computing Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/video/2020/01/17/how-quantum-computing-works-google-ibm-dwave-amazon.html Questions for discussion: Summarize the key ideas and issues facing the firms involved in the quantum computing environment. What are some of the applications and opportunities, according to the report?
Porsche logs record global sales ahead of 2020 Tesla showdown
Description: German high-performance car manufacturer Porsche has revealed that 2019 was a record year for global sales. Source: CNBC.com – video report Date: Jan 09, 2020 Link: https://www.cnbc.com/2020/01/13/porsche-logs-record-global-sales-ahead-of-2020-tesla-showdown.html Questions for discussion: What does the report say about the changing competition between auto brands and products? How would you position Tesla in a perceptual map?
A Majority of US Podcast Listeners Tune In Regularly
Description: The September 2019 survey found that nearly one-third of US podcast listeners tune in daily, and a similar figure listens weekly. But the study also found a difference in purchasing patterns between the two groups. Thirty percent of daily listeners ages 13 and older said they had purchased an item after hearing a sponsored… Read more »
SPOS #705 – How To See The Future With Rohit Bhargava
Description: Here it is: Six Pixels of Separation – Episode #705 – Host: Mitch Joel. If you want to better understand how your business might be impacted by trends that are happening today (and growing bigger and bigger), you should pay attention to the work of Rohit Bhargava. Rohit is on a mission to help the world… Read more »
Bombardier’s ‘hugely disappointing’ forecast cut sparks speculation it may quit the aviation business
Description: Potential end of Bombardier’s involvement in the A220 program combines with new stumbles in its rail business to undermine a once-great name in manufacturing Source: FinancialPost.com Date: Jan 17, 2020 Link: https://business.financialpost.com/transportation/rail/bombardier-sees-lower-full-year-results-on-challenging-rail-projects-2#comments-area Questions for discussion: From a marketing point of view, why is it advantageous for Bombardier to be part of the Airbus group?… Read more »
How American Apparel came back from the brink of death
Description: How American Apparel came back from the brink of death Source: CNBC.com – video report Date: Jan 16, 2020 Link: https://www.cnbc.com/video/2020/01/16/american-apparel-has-a-new-online-retail-store-following-bankruptcy.html Questions for discussion: Summarize the history of the firm focusing on the key issues that affected its rise and fall? Do you think the firm can rise again? What would you advise management?
Lululemon used to be a niche player, now some think it could be the next Nike
Description: For six years, between 2011 and 2017, Lululemon Athletica Inc.’s stock looked as if it was tapped out. The yogawear company was already an incredible success for investors, who backed it from its US$14 IPO in 2007, but further growth was a concern. Source: FinancialPost.com Date: Jan 16, 2020 Link: https://business.financialpost.com/investing/lululemon-used-to-be-a-niche-player-now-some-think-it-could-be-the-next-nike Questions for discussion:… Read more »
The Ad Platform: Mismeasuring Digital Advertising
Description: The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it’s time for marketers to wake up from the dream of perfect measurement. Source: eMarketer.com – podcast Date: Jan 09, 2020 Link: https://www.emarketer.com/content/podcast-the-ad-platform-mismeasuring-digital-advertising Questions for discussion: What does… Read more »
How getting ‘fired’ by the Kardashians led Daymond John to ‘Shark Tank’
Description: While most people today know Daymond John as the creator of the clothing brand FUBU and an investor on ABC’s “Shark Tank,” in the early 2000s, John worked closely with the Kardashian family. Source: CNBC.com – video report Date: Jan 09, 2020 Link: https://www.cnbc.com/2020/01/07/daymond-john-was-fired-by-the-kardashians-so-he-could-join-shark-tank.html Questions for discussion: How has Daymond John become a brand?… Read more »
Applied Marketing, 2e
Canadian Edition
