Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Product Brands and Branding.

Description: LISBON, Portugal — Before Andy Mooney took the reins at guitar maker Fender, he was an executive at two other companies — Nike and Disney. And it was during his time at Disney that he met iconic entrepreneur Steve Jobs.


Date: Nov 08, 2019


Questions for discussion:

  • What does the article say about brand equity and how to build more of it?
  • What other important lessons are presented to marketers?