Description: LISBON, Portugal — Before Andy Mooney took the reins at guitar maker Fender, he was an executive at two other companies — Nike and Disney. And it was during his time at Disney that he met iconic entrepreneur Steve Jobs.
Source: CNBC.com
Date: Nov 08, 2019
Questions for discussion:
- What does the article say about brand equity and how to build more of it?
- What other important lessons are presented to marketers?
