Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Marketing Research.

Description: Climate change activists are always saying that we need to listen to scientists — perhaps it’s time they paid attention, too


Date: Nov 08, 2019


Questions for discussion:

  • What does the article say about how society should be responding to the “climate change” controversy?
  • How would you go about marketing the three primary options described in the article?