Understanding the Concept of ‘Niching Down’ for Budding Entrepreneurs

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: The niche is comfortable, but it can become an enemy to an entrepreneur’s ambitions.

Source: Entrepreneur.com

Date: Nov 11, 2019

Link: https://www.entrepreneur.com/article/339399?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • What are the advantages and disadvantages to remaining a niche business, according to the article?
  • How can niche businesses develop and grow into a broader marketplace?
  • What are your thoughts on the advice presented?