Description: Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. Source: eMarketer.com Date: Nov 12, 2019 Link: https://www.emarketer.com/content/how-marketers-are-responding-to-recent-tiktok-headlines?ecid=NL1001 Questions for discussion: What are the concerns for users, marketers… Read more »
Posts By: Brahm Canzer
How 3-D printing is transforming the $12 trillion manufacturing industry and fueling the 4th Industrial Revolution
Description: A French cosmetics giant uses one to create artificial skin. A Wisconsin start-up designs ceramic guides that pinpoint tumors in individual cancer patients. Workers on a remote North Sea oil rig make replacement parts on the spot rather than wait days for a ship or helicopter to arrive. All these actions are made possible… Read more »
The Unconventional Methods Liquor Makers Are Taking to Be More Sustainable
Description: What helps Air Co. stand out is the marketing. This vodka is “Made From Air, Water & Sun.” And it is proclaimed to be the world’s “most sustainable vodka” ever. Source: Fortune.com Date: Nov 07, 2019 Link: https://fortune.com/2019/11/07/sustainable-spirits/ Questions for discussion: How is this brand different from the competition? Do you think there is… Read more »
Podcast: How Marketing Stacks Up at Getty Images
Description: Getty Images CMO Gene Foca joins eMarketer executive editor Rimma Kats to discuss why companies shouldn’t chase after the latest “must have” tools and why you shouldn’t overspend on a marketing stack. Source: eMarketer.com – podcast Date: Nov 06, 2019 Link: https://www.emarketer.com/content/how-marketing-stacks-up-at-getty-images Questions for discussion: Summarize the key suggestions to marketers? How does Getty… Read more »
SPOS #695 – Marcus Sheridan On Great Sales And Better Marketing
Description: Here it is: Six Pixels of Separation – Episode #695 – Host: Mitch Joel. Long before Marcus Sheridan became one of the most sought-after speakers and trainers in the world, he was just some dude I saw speak on a small stage in front of an unsuspecting audience. Sometimes, you just know it when you see it…. Read more »
Canopy Growth announces joint venture with Drake
Description: Drake now majority owner of More Life Growth, which plans to sell cannabis and related products Source: CBC.ca – video report Date: Nov 07, 2019 Link: https://www.cbc.ca/news/business/canopy-growth-drake-more-life-1.5351195 Questions for discussion: What is the benefit to partnering with a public personality like Drake? Are there risks to this approach to branding?
How Chipotle returned to the top after disastrous food-safety scares
How Chipotle returned to the top after disastrous food-safety scares Description: How Chipotle returned to the top after disastrous food-safety scares Source: CNBC.com – video report Date: Nov 06, 2019 Link: https://www.cnbc.com/video/2019/11/05/ceo-brian-niccol-turns-chipotle-mexican-grill-around-after-food-safety-scares.html Questions for discussion: How is Taco Bell managed differently from Chipotle? How would you increase business at Chipotle? Do you think Chipotle is… Read more »
David M. Rubenstein on Profit, Purpose and Climate
Description: F&D’s Rahim Kanani interviews David M. Rubenstein, cofounder and co–executive chairman of The Carlyle Group, one of the world’s largest private investment firms, on a new corporate reality that looks beyond profit, the role of business in tackling climate change, and what animates his philanthropy. Source: IMF.org Date: Nov 04, 2019 Link: https://www.imf.org/external/pubs/ft/fandd/2019/11/david-rubenstein-on-profit-purpose-and-climate-change.htm Questions for discussion:… Read more »
Why Facebook towers over rivals in the critical metric of revenue per user
Description: Despite all the uproar surrounding Facebook, from the company’s mishandling of user data to its unwillingness to fact-check political ads, advertisers are still flocking to its services because they can’t find any better way to reach consumers. Source: CNBC.com Date: Nov 01, 2019 Link: https://www.cnbc.com/2019/11/01/facebook-towers-over-rivals-in-the-critical-metric-of-revenue-per-user.html Questions for discussion: Summarize the marketing related reasons that explain… Read more »
Sky Media’s Graeme Hutcheson on the UK’s Changing Video Consumption Habits
Description: The way people watch video content is changing worldwide. We forecast that 45.6 million people in the UK will watch digital video this year, representing 68.3% of the population. It’s leading many traditional service providers to substantially alter their propositions, including the UK’s pay TV behemoth Sky. Source: eMarketer.com Date: Oct 31, 2019 Link:… Read more »
Applied Marketing, 2e
Canadian Edition
