Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Imagine loading up a cart full of merchandise at a store, and just walking out the door in broad daylight as store employees watch you do it.

Source: – video report

Date: Nov 22, 2019


Questions for discussion:

  • What are the theft-related problems facing retailers like Home Depot?
  • How does this problem affect the brand and shopping environment?
  • How are retailers dealing with the problem, according to the report?
  • What else would you advise?