Description: Marketing expert on the fallout from the hockey icon’s firing and SportsNet’s options moving forward

Source: FinancialPost.com – video report

Date: Nov 13, 2019

Link: https://business.financialpost.com/news/retail-marketing/big-sendoff-for-don-cherry-best-end-to-story-thats-dividing-our-country-tony-chapman?video_autoplay=true

Questions for discussion:

• Do you agree with Tony Chapman’s assessment and recommendations for mitigating the damage done to the sport and the brands involved?
• What would you advise?