Description: Service robot startup Diligent Robotics scored $30 million in a Series B raise. Cedars-Sinai Medical Center was among investors. The startup has raised $50 million to date. Source: eMarketer.com Date: Apr 13, 2022 Link: https://www.emarketer.com/content/health-systems-invest-robots-abate-nursing-shortage-but-privacy-concerns-still-issue Questions for discussion: What does the report say about the use of robots in health services and human acceptance? As a marketer in sales, how… Read more »
Posts Categorized: Services Marketing
Amazon’s IMDb TV changes its name to Freevee
Description: Bye-bye, IMDb TV. The Amazon-backed free ad-supported streaming service will now be called, drum roll please, Freevee. Yes, Freevee. Source: Yahoo.Finance.com Date: Apr 13, 2022 Link: https://ca.finance.yahoo.com/news/amazons-imdb-tv-changes-name-152117904.html Questions for discussion: What do you think about Amazon’s branding effort so far? Do you think the familiarity with Prime is on par with IMDb TV? Do… Read more »
Elon Musk offers to buy Twitter for $43 billion, so it can be ‘transformed as private company’
Description: Elon Musk offered to buy Twitter for $54.20 a share, saying the social media company needs to be transformed privately, a little over a week after first revealing a 9.2% stake in the company. Musk’s offer values Twitter at about $43 billion. Source: CNBC.com – video report Date: Apr 14, 2022 Link: https://www.cnbc.com/2022/04/14/elon-musk-offers-to-buy-twitter-for-54point20-a-share-saying-it-needs-to-be-transformed-as-private-company.html Questions for discussion:… Read more »
How Amazon plans to fix its massive returns problem
Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion. Source: CNBC.com… Read more »
Traffic is the most important attribute for retail media networks
Description: Retailers are getting into the digital advertising business at a furious pace. Our first ever US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes. Source: eMarketer.com Date: Mar 14, 2022 Link: https://www.emarketer.com/content/traffic-most-important-attribute-retail-media-networks?ecid=NL1009 Questions for discussion: What does the research say… Read more »
Warehouses Transform N.Y.C. Neighborhoods as E-Commerce Booms
Description: The region is home to the largest concentration of online shoppers in the country. The facilities, key to delivering packages on time, are reshaping neighborhoods. Source: NYTimes.com Date: Mar 16, 2022 Link: https://www.nytimes.com/2022/03/16/nyregion/ecommerce-warehouses-nyc.html? Questions for discussion: What is happening in the NYC area and why? What are the benefits and drawbacks? Are there alternatives… Read more »
Car Industry Woes Show How Global Conflicts Will Reshape Trade
Description: The war in Ukraine has highlighted the risks of doing business with authoritarian countries — not just Russia, but also China. Source: NYTimes.com Date: Mar 07, 2022 Link: https://www.nytimes.com/2022/03/07/business/cars-russia-china-trade.html? Questions for discussion: What does the article say about supply chains, globalized manufactuering issues and the current crisis? What are the possible changes going forward,… Read more »
TikTok Bumps Up Max Video Length to 10 Minutes
Description: TikTok is again cranking up the maximum length of videos users can upload to the platform — more than tripling it, to 10 minutes. Source: Variety.com Date: Feb 28, 2022 Link: https://variety.com/2022/digital/news/tiktok-maximum-video-length-10-minutes-1235191773/ Questions for discussion: What does this change mean for the TikTok brand and its users? Do you think TikTok risks becoming no different… Read more »
Meta Says It Wants to Boost Women-Led Businesses
Description: Women launched a ton of businesses during the pandemic, but they still face challenges that men don’t. The social media giant has launched an e-learning platform to help these entrepreneurs get ahead Source: INC.com Date: Mar 02, 2022 Link: https://www.inc.com/rebecca-deczynski/international-womens-month-meta-women-led-small-business.html Questions for discussion: What are the benefits that accrue to Meta brand for providing… Read more »
Wendy’s breakfast coming to Canada as chain seeks growth
Description: Wendy’s is getting into the breakfast game in Canada, launching a new morning menu as the company tries to increase sales, boost traffic and compete with the likes of McDonald’s and Tim Hortons. Source: Yahoo.Finance.com Date: Feb 23, 2022 Link: https://ca.finance.yahoo.com/news/wendys-launch-breakfast-canada-continues-expand-132257516.html Questions for discussion: What do you think of the reset for breakfast at… Read more »
Applied Marketing, 2e
Canadian Edition
