Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Services Marketing.

Description: Two Quebec students create composting machine designed to make the process clean and easy.


Date: Sep 25, 2021


Questions for discussion:

  • What makes this product unique?
  • Who is the target customer group for the unit?
  • Do you think larger units that could handle the content from an apartment building would be successful?
  • Outline a description of the selling strategies you would recommend for the smaller and large-scale units.