Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Services Marketing.

Description: Watch for audio advertising to be one of the biggest media rebound stories this year, with an ample assist from podcasting, which will take an even greater share of the audio ad marketplace due to two related factors: the decline of terrestrial radio advertising during the 2020 ad recession, and a corresponding rise in demand for podcast ad inventory.


Date: Apr 01, 2021


Questions for discussion:

  • How much is podcasting contributing to audio advertising?
  • Are you surprised by the growth?
  • What has contributed to development and growth?
  • What can marketers do with this developing trend?