Posted by & filed under Global Marketing, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing, Supply Chain.

Description: Every year since at least 2014, more than half of Amazon’s operating profit has come from the online retailer’s cloud division, Amazon Web Services, which provides online services and tools that software developers can stitch together to run websites and applications.

Source: – video report

Date: Sep 05, 2021


Questions for discussion:

  • Are you surprised to read how Amazon generates profit?
  • What explains this growth?
  • How could Amazon strategize to continue growth online?