Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Pricing, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Cameo lets everyday people hire actors, athletes, artists, and celebrities of all types to create personalized video messages for any occasion. For example, you can hire celebrity chef Alton Brown to give a personal pep talk to a friend or hire their favorite actor to leave them a video message as a specific movie character.


Date: Mar 10, 2021


Questions for discussion:

  • What is Cameo and its business model?
  • Why would it appeal to public figures as a means to develop their brand?
  • Do you think these clips might backfire on the entertainers one day?