Description: Measured by consumer prices, U.S. inflation is the highest in 40 years. Look at what Americans are actually getting for their money and the rate may be even higher, according to researchers at the University of Michigan. Source: BNNBloomberg.ca – video report Date: Feb 17, 2022 Link: https://www.bnnbloomberg.ca/americans-are-paying-more-for-worse-stuff-study-finds-1.1724841 Questions for discussion: What does the… Read more »
Posts Categorized: Services Marketing
McDonald’s McPlant burger made with Beyond Meat sold better than expected, analyst says
Description: McDonald’s McPlant burger is more popular than initially expected, according to Piper Sandler analyst Michael Lavery. Source: CNBC.com – video report Date: Jan 26, 2022 Link: https://www.cnbc.com/2022/01/26/mcdonalds-mcplant-burger-made-with-beyond-meat-sold-better-than-expected.html Questions for discussion: What do the sales results say about this food category, in you opinion? Do you think the “P.L.T.” branding is a good choice? What else… Read more »
Activist investor Blackwells calls on Peloton to fire CEO, explore sale
Description: An activist is pushing Peloton to fire its chief executive officer immediately and consider a sale as its share price has plummeted. Source: CNBC.com – video report Date: Jan 23, 2022 Link: https://www.cnbc.com/2022/01/24/activist-investor-to-call-on-peloton-to-fire-ceo-explore-sale-report.html?recirc=taboolainternal Questions for discussion: Was this a failure of management? Leadership? What would you advise the firm do now?
Netflix gets clobbered on subscriber miss: ‘The good old days may be gone’
Description: The streaming wars are intensifying — and Netflix is bearing the brunt of the battle. Source: Yahoo.Finance.com – video report Date: Jan 21, 2022 Link: https://finance.yahoo.com/news/netflix-will-have-to-compete-neck-to-neck-for-subscribers-analyst-171737376.html Questions for discussion: Why is growth in subscribers becoming a greater challenge for Netflix and competitors? From a marketing perspective, how should Netflix approach subscription and revenue growth… Read more »
It’s Not ‘Woke’ for Businesses to Think Beyond Profit, BlackRock Chief Says
Description: Larry Fink’s latest annual letter to corporate America clarifies, and defends, his approach to social and environmental issues at the world’s largest money manager. Source: NYTimes.com Date: Jan 17, 2022 Link: https://www.nytimes.com/2022/01/17/business/dealbook/larry-fink-blackrock-letter.html? Questions for discussion: How would you characterize Larry Fink’s role and influence in the business world? Do you agree with his recommended… Read more »
Mobile ad spend lept 23% in 2021, on track to hit $350B this year
Description: Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie’s State of Mobile 2022 report out this week. Source: MarketingDive.com Date: Jan 13, 2022 Link: https://www.marketingdive.com/news/mobile-ad-spend-lept-23-in-2021-on-track-to-hit-350b-this-year/617099/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:39149%5D&utm_term=Marketing%20Dive Questions for discussion: What do the statistics say about changing consumer behaviors? What does this mean for advertising? Do you agree with this analysis?… Read more »
A $550 Million Springsteen Deal? It’s Glory Days for Catalog Sales.
Description: Bob Dylan, Paul Simon, Tina Turner and others have all sold rights to their music for eye-popping prices. Here’s why. Source: NYTimes.com Date: Dec 20, 2021 Link: https://www.nytimes.com/2021/12/20/arts/music/bruce-springsteen-catalog.html? Questions for discussion: Summarize what has happened to the music industry and the explanations for why events have unfolded as they have. Explain the Springsteen deal…. Read more »
Keurig Canada fined $3M over misleading coffee pod recycling claims
Description: Keurig Canada Inc. has reached a settlement agreement with the Competition Bureau of Canada stemming from the company’s claims over the recyclability of its single-use K-Cup coffee pods. Source: BNNBloomberg.ca – video report Date: Jan 06, 2022 Link: https://www.bnnbloomberg.ca/keurig-canada-fined-3m-over-misleading-coffee-pod-recycling-claims-1.1704185 Questions for discussion: Do you think this publicity will hurt the brand? How should the… Read more »
Next for the metaverse: convincing you it’s not just for kids
Description: When a video game company only your kids have heard of goes public at a $38 billion valuation, you pay attention. Source: CNBC.com Date: Dec 22, 2021 Link: https://www.cnbc.com/2021/12/22/here-are-the-companies-building-the-metaverse-meta-roblox-epic.html Questions for discussion: What is happening in this industry that should interest buiness people? What issues are related to the management applications such as the use… Read more »
Amazon is making its own containers and bypassing supply chain chaos with chartered ships and long-haul planes
Description: For years, Amazon has been quietly chartering private cargo ships, making its own containers, and leasing planes to better control the complicated shipping journey of an online order. Now, as many retailers panic over supply chain chaos, Amazon’s costly early moves are helping it avoid the long wait times for available dock space and workers at… Read more »
Applied Marketing, 2e
Canadian Edition
