Subway records strongest August sales in 8 years on tails of brand refresh

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Subway is drawing a direct link between the “Eat Fresh Refresh” strategy and a sales boost in the summer period, including its highest weekly average unit volume transactions in eight years.

Source: MarketingDrive.com

Date: Sep 21, 2021

Link: https://www.marketingdive.com/news/subway-records-strongest-august-sales-in-8-years-on-tails-of-brand-refresh/606898/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-21%20Marketing%20Dive%20Newsletter%20%5Bissue:36831%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Summarize the marketing changes at the firm and the results that have followed.
  • What do you think the company should do going forward?