Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Subway is drawing a direct link between the “Eat Fresh Refresh” strategy and a sales boost in the summer period, including its highest weekly average unit volume transactions in eight years.


Date: Sep 21, 2021


Questions for discussion:

  • Summarize the marketing changes at the firm and the results that have followed.
  • What do you think the company should do going forward?