Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Services Marketing.

Description: Shares of Hertz Global on Tuesday were up by as much as 13.3% after the car rental company named former Ford CEO Mark Fields as its interim chief executive officer.

Source: – video report

Date: Oct 05, 2021


Questions for discussion:

  • Why did the stock price jump?
  • Do think the firm can recover?
  • What can be done to mitigate the financial strain on the firm?
  • What marketing suggestions would suggest to management?