Description: Shares of Hertz Global on Tuesday were up by as much as 13.3% after the car rental company named former Ford CEO Mark Fields as its interim chief executive officer.
Source: CNBC.com – video report
Date: Oct 05, 2021
Questions for discussion:
- Why did the stock price jump?
- Do think the firm can recover?
- What can be done to mitigate the financial strain on the firm?
- What marketing suggestions would suggest to management?