Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Services Marketing.

Description: Even after an 18-month pause, the show must go on. Several Broadway productions are reopening this month, a crucial step in New York City’s road to recovery from the COVID-19 pandemic. On Tuesday, the Great White Way welcomed back such fixtures as “Hamilton,” “The Lion King,” “Wicked” and “Chicago.”


Date: Sep 15, 2021


Questions for discussion:

  • Summarize how the industry is trying to rebuild after the affects of the pandemic.
  • What advice would you suggest to the industry, with respect to pricing and managing future developments.