Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: Bob Dylan, Paul Simon, Tina Turner and others have all sold rights to their music for eye-popping prices. Here’s why.


Date: Dec 20, 2021


Questions for discussion:

  • Summarize what has happened to the music industry and the explanations for why events have unfolded as they have.
  • Explain the Springsteen deal.
  • What does this mean for the future marketing of music, in your opinion?