A $550 Million Springsteen Deal? It’s Glory Days for Catalog Sales.

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: Bob Dylan, Paul Simon, Tina Turner and others have all sold rights to their music for eye-popping prices. Here’s why.

Source: NYTimes.com

Date: Dec 20, 2021

Link: https://www.nytimes.com/2021/12/20/arts/music/bruce-springsteen-catalog.html?

Questions for discussion:

  • Summarize what has happened to the music industry and the explanations for why events have unfolded as they have.
  • Explain the Springsteen deal.
  • What does this mean for the future marketing of music, in your opinion?