Posted by & filed under Global Marketing, Innovation, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: For years, Amazon has been quietly chartering private cargo ships, making its own containers, and leasing planes to better control the complicated shipping journey of an online order. Now, as many retailers panic over supply chain chaos, Amazon’s costly early moves are helping it avoid the long wait times for available dock space and workers at the country’s busiest ports of Long Beach and Los Angeles.

Source: – video report

Date: Dec 04, 2021


Questions for discussion:

  • Summarize the supply chain strategy being executed by Amazon.
  • To what extent do you believe this will give the firm competitive advantage?
  • What else would you advise the firm do?