Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Pricing, Services Marketing.

Description: Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie’s State of Mobile 2022 report out this week.

Source: MarketingDive.com

Date: Jan 13, 2022

Link: https://www.marketingdive.com/news/mobile-ad-spend-lept-23-in-2021-on-track-to-hit-350b-this-year/617099/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:39149%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What do the statistics say about changing consumer behaviors?
  • What does this mean for advertising?
  • Do you agree with this analysis?