Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Metrics/Analytics, Pricing, Services Marketing.

Description: Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie’s State of Mobile 2022 report out this week.


Date: Jan 13, 2022


Questions for discussion:

  • What do the statistics say about changing consumer behaviors?
  • What does this mean for advertising?
  • Do you agree with this analysis?