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Description: McDonald’s McPlant burger is more popular than initially expected, according to Piper Sandler analyst Michael Lavery.

Source: CNBC.com – video report

Date: Jan 26, 2022

Link: https://www.cnbc.com/2022/01/26/mcdonalds-mcplant-burger-made-with-beyond-meat-sold-better-than-expected.html

Questions for discussion:

  • What do the sales results say about this food category, in you opinion?
  • Do you think the “P.L.T.” branding is a good choice?
  • What else would you recommend to marketers to boost growth in this area?