Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: McDonald’s McPlant burger is more popular than initially expected, according to Piper Sandler analyst Michael Lavery.

Source: – video report

Date: Jan 26, 2022


Questions for discussion:

  • What do the sales results say about this food category, in you opinion?
  • Do you think the “P.L.T.” branding is a good choice?
  • What else would you recommend to marketers to boost growth in this area?