Description: McDonald’s McPlant burger is more popular than initially expected, according to Piper Sandler analyst Michael Lavery.
Source: CNBC.com – video report
Date: Jan 26, 2022
Questions for discussion:
- What do the sales results say about this food category, in you opinion?
- Do you think the “P.L.T.” branding is a good choice?
- What else would you recommend to marketers to boost growth in this area?