Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: An activist is pushing Peloton to fire its chief executive officer immediately and consider a sale as its share price has plummeted.

Source: – video report

Date: Jan 23, 2022


Questions for discussion:

  • Was this a failure of management? Leadership?
  • What would you advise the firm do now?