Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Services Marketing.

Description: Measured by consumer prices, U.S. inflation is the highest in 40 years. Look at what Americans are actually getting for their money and the rate may be even higher, according to researchers at the University of Michigan.

Source: – video report

Date: Feb 17, 2022


Questions for discussion:

  • What does the research say is the state of consumer satisfaction and the reasons given?
  • What can businesses do about those reasons?