Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Larry Fink’s latest annual letter to corporate America clarifies, and defends, his approach to social and environmental issues at the world’s largest money manager.


Date: Jan 17, 2022


Questions for discussion:

  • How would you characterize Larry Fink’s role and influence in the business world?
  • Do you agree with his recommended orientation toward corporate E.S.G.?
  • How does his thinking affect marketing and investment, in your opinion?