Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: The streaming wars are intensifying — and Netflix is bearing the brunt of the battle.

Source: – video report

Date: Jan 21, 2022


Questions for discussion:

  • Why is growth in subscribers becoming a greater challenge for Netflix and competitors?
  • From a marketing perspective, how should Netflix approach subscription and revenue growth strategies?