Netflix gets clobbered on subscriber miss: ‘The good old days may be gone’

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: The streaming wars are intensifying — and Netflix is bearing the brunt of the battle.

Source: Yahoo.Finance.com – video report

Date: Jan 21, 2022

Link: https://finance.yahoo.com/news/netflix-will-have-to-compete-neck-to-neck-for-subscribers-analyst-171737376.html

Questions for discussion:

  • Why is growth in subscribers becoming a greater challenge for Netflix and competitors?
  • From a marketing perspective, how should Netflix approach subscription and revenue growth strategies?