Keurig Canada fined $3M over misleading coffee pod recycling claims

Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing, Supply Chain.

Description: Keurig Canada Inc. has reached a settlement agreement with the Competition Bureau of Canada stemming from the company’s claims over the recyclability of its single-use K-Cup coffee pods.

Source: BNNBloomberg.ca – video report

Date: Jan 06, 2022

Link: https://www.bnnbloomberg.ca/keurig-canada-fined-3m-over-misleading-coffee-pod-recycling-claims-1.1704185

​Questions for discussion:

  • Do you think this publicity will hurt the brand?
  • How should the company handle the story?
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