Description: Wave of digital workout options flood the market in wake of COVID-19 closures Source: CBC.ca Date: Apr 03, 2020 Link: https://www.cbc.ca/news/business/it-s-critical-shuttered-fitness-studios-move-online-to-stay-afloat-in-era-of-covid-19-1.5521491 Questions for discussion: How have these businesses responded to the challenges they face related to Covid -19 closures? How can they maintain relationships with customers during this period of uncertainty? What would you… Read more »
Posts Categorized: Services Marketing
COVID-19 Will Turbocharge Legal Industry Transformation
Description: The 2019 novel coronavirus (COVID-19) is attacking the health, financial welfare, social order and political stability of nations across the globe. At a time when millions are fighting to survive illness, financial hardship, political upheaval, and other existential threats, it is difficult to look beyond the moment. The scourge of COVID-19 will pass. When, at what… Read more »
Facebook Creates $100 Million Program to Help Small Businesses Hurt by Coronavirus
Description: The help would be in the form of grants and ad credits, and up to 30,000 businesses will be eligible. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/latest-news/facebook-100-million-dollar-program-to-help-small-businesses Questions for discussion: What are the program benefits to FB and its small business customers? Do you think their small business clients will take advantage of… Read more »
‘We will not raise a single price,’ Loblaw CEO vows amid coronavirus pandemic
Description: While “it won’t be business as usual,” Loblaw chief executive Galen Weston urged Canadians not to worry about food shortages, price hikes or store closures amid the coronavirus outbreak. Source: YahooFinance.com Date: Mar 16, 2020 Link: https://ca.finance.yahoo.com/news/we-will-not-raise-a-single-price-loblaw-ceo-vows-amid-coronavirus-pandemic-120932146.html Questions for discussion: How is the firm’s response a good example of socially responsible and ethical behavior?… Read more »
Italy’s Nightmare Offers a Chilling Preview of What’s Coming
Description: There are key lessons for the rest of the world: impose harsh rules, fast, and make sure your message is clear. Source: Bloomberg.com Date: Mar 13, 2020 Link: https://www.bloomberg.com/news/features/2020-03-13/italy-s-coronavirus-nightmare-offers-a-preview-of-what-s-coming?srnd=premium-canada Questions for discussion: What does the report say about how the Coronavirus has affected business and consumer behavior in Italy? What do you think articles like… Read more »
Stitch Fix shares are tanking as Wall Street fears core business could be reaching ‘saturation point’
Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like. Source: CNBC.com – video report Date: Mar 10, 2020 Link: https://www.cnbc.com/2020/03/10/stitch-fix-shares-are-tanking-biz-could-be-near-saturation-point.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is the firm in trouble? Is the business model… Read more »
Why Ecommerce Adoption in Quebec Still Lags
Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Source: eMarketer.com Date: Mar 12, 2020 Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags Questions for discussion: What does the report say about the French speaking Queber online behaviour? What are the… Read more »
Should Robots Have a Face?
Description: As automation comes to retail industries, companies are giving machines more humanlike features in order to make them liked, not feared. Source: NYTimes.com Date: Feb 26, 2020 Link: https://www.nytimes.com/2020/02/26/business/robots-retail-jobs.html Questions for discussion: How is automation changing retail environments and the customer experience? What do you think retailers should do to facilitate the intrusion of… Read more »
BMO tries to break biases towards women and money
Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.. Source: Strategy.com – video report Date: Mar 6, 2020 Link: https://strategyonline.ca/2020/03/06/bmo-tries-to-break-biases-towards-women-and-money/ Questions for discussion: What does the BMO video suggest about women and their attitude toward financial knowledge? Who do you think the target audience is for the video?… Read more »
Amazon sellers scramble to keep products in stock amid coronavirus outbreak
Description: For Zev Bernard, who sells baseball and softball equipment on Amazon, February tends to be one of the busiest times of the year, with athletes, coaches and fans gearing up for the new season. Opening day for Major League Baseball is in late March. Source: CNBC.com – video report Date: Feb 29, 2020 Link: https://www.cnbc.com/2020/02/29/amazon-sellers-scramble-to-keep-products-in-stock-amid-coronavirus.html… Read more »
Applied Marketing, 2e
Canadian Edition
