Description: Welcome to Beautycon. For the uninitiated (or perhaps anyone over 35), Beautycon is a two-day festival that celebrates all things beauty and makeup — almost like a trade show turned carnival, where enthusiastic fans come to shop their favorite brands, get their hair done, take countless Instagram-worthy selfies, attend talks with Kim Kardashian and Laverne… Read more »
Posts Categorized: Services Marketing
‘There’s nobody to talk to’: New Air Canada booking system leaves some travellers hanging
Description: Changing flights and redeeming reward points two issues customers are facing Source: CBC.ca Date: Dec 31, 2019 Link: https://www.cbc.ca/news/canada/edmonton/edmonton-air-canada-1.5411299 Questions for discussion: What are the marketing problems facing the firm? How should they deal with customer complaints?
The direct-to-consumer strategy is making a run at Amazon’s throne
Description: As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon’s ecommerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier. Source: CNBC.com – video report Date: Nov 29, 2019 Link: https://www.cnbc.com/2019/11/29/the-direct-to-consumer-strategy-is-making-a-run-at-amazons-throne.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What is happening as more… Read more »
Inside Home Depot’s efforts to stop a growing theft problem at its stores
Description: Imagine loading up a cart full of merchandise at a store, and just walking out the door in broad daylight as store employees watch you do it. Source: CNBC.com – video report Date: Nov 22, 2019 Link: https://www.cnbc.com/2019/11/22/inside-home-depots-efforts-to-stop-a-growing-theft-problem.html Questions for discussion: What are the theft-related problems facing retailers like Home Depot? How does this… Read more »
Former Amazon executive on the 5-star success lesson he learned from online giant’s customer ratings
Description: Dan Lewis, CEO of trucking logistics start-up Convoy, spent many years at Amazon before founding his own company. Among the biggest projects he worked on as Amazon’s general manager of new shopping experiences was helping to build an online ratings and reviews model. It was a big problem from the online retail giant in… Read more »
Nordstrom wants its new Manhattan store to be a place where women can discover new brands
Description: When Nordstrom’s first full-line department store for women in Manhattan opens to the public on Thursday, at 225 West 57th Street, there will be a pop-up space for Everlane, a trendy women’s and men’s apparel brand that started on the internet and currently only has a handful of stores in the U.S. Source: CNBC.com Date: Oct… Read more »
SPOS #693 – Avinash Kaushik On The State of Analytics
Description: He’s back! Google‘s Digital Marketing Evangelist, bestselling author (Web Analytics – An Hour A Day and Web Analytics 2.0), powerful writer (Occam’s Razor), friend and business big brain, Avinash Kaushik. His articles may as well be business books, and his insights into what should really count today for business leaders is refreshing. He’s got an attitude, he is… Read more »
Sidewalk Labs closer to deal on Toronto ‘city of the future’ after two years of controversy, sources say
Description: If no deal is struck, Sidewalk will be left empty handed after investing more than $50 million to develop the plan Source: FinancialPost.com Date: Oct 24, 2019 Link: https://business.financialpost.com/technology/alphabet-is-closer-to-a-deal-on-contentious-toronto-smart-city Questions for discussion: How would you go about promoting the concept to all of the publics interested in this development? Do you think there is… Read more »
How a VC Wants to Be Pitched
Description: Accel partner Andrew Braccia breaks down the basics of selling your idea to venture capitalists Source: Entrepreneur.com Date: Oct 23, 2019 Link: https://www.entrepreneur.com/article/341165?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the key items of advice presented in this report. What else would you suggest to those presenting to venture capitalists?
Early WeWork investor Bill Rudin on the company’s business model
Description: Early WeWork investor Bill Rudin on the company’s business model Source: CNBC.com – video report Date: Oct 04, 2019 Link: https://www.cnbc.com/video/2019/10/04/early-wework-investor-bill-rudin-on-the-companys-business-model.html Questions for discussion: What does this discussion say about shared work environments? How does this market affect rents (prices)? Do co-working environments particularly appeal to “marketing – type” businesses such advertising or creative… Read more »
Applied Marketing, 2e
Canadian Edition
