How Etsy built a nearly $14 billion handmade empire

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing, Supply Chain.

Description: If it’s handmade or over 20 years old, there’s a good chance you can find it on Etsy, the go-to online marketplace for handcrafted and vintage goods.

Source: CNBC.com – video report

Date: Sep 05, 2020

Link: https://www.cnbc.com/2020/09/05/how-etsy-built-a-handmade-empire.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

    • How would you describe Etsy’s business model?
    • Summarize the evolution of the firm’s management.
    • Why do you think the firm experienced so many growing pains?
    • Explain the firm’s success.
    • Who are Etsy’s competitors?