Description: Canadian viewership will reach new heights this year, according to our latest digital video viewer forecast. Previously, we expected the number of video viewers to reach 28.0 million in 2024, but we now forecast that milestone will be met next year. Nearly 18 months of restricted public gatherings have led to more time at… Read more »
Posts Categorized: Retail Marketing
Subway records strongest August sales in 8 years on tails of brand refresh
Description: Subway is drawing a direct link between the “Eat Fresh Refresh” strategy and a sales boost in the summer period, including its highest weekly average unit volume transactions in eight years. Source: MarketingDrive.com Date: Sep 21, 2021 Link: https://www.marketingdive.com/news/subway-records-strongest-august-sales-in-8-years-on-tails-of-brand-refresh/606898/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-21%20Marketing%20Dive%20Newsletter%20%5Bissue:36831%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the marketing changes at the firm and the results that have… Read more »
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today
Description: Ecommerce continues to grow and thrive, but companies must adapt to find real success. Source: Entrepreneur.com Date: Sep 21, 2021 Link: https://www.entrepreneur.com/article/385602 Questions for discussion: What does the report say about the changes and new thinking about adjusting strategies? Do you agree with this line of thinking? Do you think it applies across a… Read more »
Here’s how inflation is hitting the online prices of everything from apparel to furniture
Description: Prices of goods online have now risen for an unprecedented 15 consecutive months, following what was a historical period of declines, according to a new report from Adobe Digital Insights. Source: CNBC.com – video report Date: Sep 15, 2021 Link: https://www.cnbc.com/2021/09/15/how-inflation-is-hitting-online-prices-of-apparel-to-furniture.html Questions for discussion: How would you explain the distribution of price changes by… Read more »
Lululemon beats expectations and hikes full-year forecast as athleisure demand takes hold
Description: Lululemon Athletica Inc raised its full-year forecast on Wednesday, after beating revenue and profit estimates on strong demand for its comfortable leggings and sports bras, sending the apparel maker’s shares up nearly 12 per cent. Source: FinancialPost.com Date: Sep 10, 2021 Link: https://financialpost.com/news/retail-marketing/lululemon-beats-expectations-and-hikes-full-year-forecast-as-athleisure-demand-takes-hold Questions for discussion: Summarize the financial picture at Lululemon and the… Read more »
Jessica Simpson to Buy Her Name From Bankruptcy for $65 Million
Description: (Bloomberg) — Jessica Simpson’s family offered to buy the singer-turned-fashion entrepreneur’s brand out of bankruptcy for $65 million, a lawyer said in court Wednesday. Source: Yahoo.Finance.com/Bloomberg.com Date: Sep 01, 2021 Link: https://finance.yahoo.com/news/jessica-simpson-buy-her-name-203222867.html Questions for discussion: What is the value of this brand with respect to any future marketing effort? Do you think… Read more »
American Eagle shares drop after revenue falls short, e-commerce sales slow from last year
Description: American Eagle shares tumbled Thursday after the company reported fiscal second-quarter revenue short of analysts’ estimates, as its e-commerce business decelerated compared with the prior year. Source: CNBC.com – video report Date: Sep 02, 2021 Link: https://www.cnbc.com/2021/09/02/american-eagle-aeo-q2-2021-earnings.html Questions for discussion: Explain the problems retailers like American Eagle are facing as they adapt to the ever… Read more »
Meet the 7-year-old who asked Old Navy to put pockets in girls’ jeans
Description: Learning to write persuasive letters in first grade, 7-year-old Kamryn Gardner wrote to Old Navy, asking them to put real pockets in girls’ jeans – and the retailer responded by sending her jeans with pockets! Joining TODAY live with her parents, Kamryn says “I was very excited … I thought it was a birthday… Read more »
Why Dollar Shave Club Co-Founder Michael Dubin No Longer Believes in DTC
Description: Dubin says the startup world has changed since he launched his men’s grooming brand 10 years ago. Here’s his advice for today’s founders. Source: INC.com Date: Mar 31, 2021 Link: https://www.inc.com/cameron-albert-deitch/michael-dubin-dollar-shave-club-lessons-ecommerce.html?utm_source=incthismorning Questions for discussion: Why does Michael Dubin no longer believe in the DTC model that made him a success? What else does he… Read more »
Canadian Tire Pads Inventories to Avoid Repeat of 2020 Shortages
Description: Canadian Tire, one of the country’s best known retailers, spent most of 2020 scouring the global economy for products customers wanted. The main change to its supply chain this year, though, is not where it orders from, but when. Source: Bloomberg.com Date: Mar 23, 2021 Link: https://www.bloomberg.com/news/newsletters/2021-03-23/supply-chains-latest-canadian-tire-pads-inventories-for-2021?srnd=premium-canada Questions for discussion: What were the problems… Read more »
Applied Marketing, 2e
Canadian Edition
